It has moisturizing, emollient and anti-redness properties for the skin, thanks to the abundance of mucilage, up to 12%. It performs activities similar to Mallow of which it enhances its effectiveness. The importance of Altea in cosmetic use is linked, in fact, to its high content in these substances with a strong moisturizing and anti-inflammatory action. Has the ability to absorb considerable amount of water generating fluid gels (hydrocolloids) which, when applied on the skin surface, they form a thin, elastic, transparent film with isoepidermal pH, capable of transferring water to the stratum corneum (outer layer of the skin), giving the skin elasticity and hydration.
Therefore, the extracts of Altea are excellent ingredients for the preparation of cosmetics intended not only for dry skin, delicate and prone to redness but also of creams, milks, refreshing and moisturizing masks, after sun and after shave products.
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